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Burberry Criticised for ‘Noose Hoodie’ by Model Liz Kennedy

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By Shawna Healey


Burberry has been criticised for sending model a down its catwalk during London Fashion Week 2019 wearing a hoodie draped with a decorative noose as part of its nautically themed Fall/Winter 2019 collection.

Model Liz Kennedy has criticised the brand, referring to the design as “ignorantly put together” and the brand’s response as “poorly handled”.

Model wearing Burberry’s Noose Hoodie
Photo by Vianney Le Caer | Invision | AP

Liz Kennedy, who walked in the show, took to Instagram to lambaste
Burberry’s Chief Creative Director, Riccardo Tisci, who is relatively knew to Burberry, having shown his debut collection last September:

“Suicide is not fashion. It is not glamorous nor edgy… Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth.”

View this post on Instagram

@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry.

A post shared by 🦎 (@liz.kennedy_) on

CEO Marco Gobbetti issued a response to Consumer News and Business Channel (CNBC):

“We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection. Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.”


Getty Images / Jamie McCarthy

Chief Creative Director Riccardo Tisci also issued an apology via HighSnobiety:

“I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday. While the design was inspired by a nautical theme, I realise that it was insensitive. It was never my intention to upset anyone. It does not reflect my values nor Burberry’s and we have removed it from the collection. I will make sure that this does not happen again.”

Liz Kennedy also mentioned in her Instagram about the relation of the noose to lynching. Whilst Black History month is in October here in the UK, where the collection was shown, America celebrates its Black History Month in February.

This follows Gucci pulling and subsequently apologising for a polo-neck jumper with a design reminiscent of blackface earlier in the month, and after European fashion houses Prada and Dolce & Gabbana both falling subject to accusations of racism.

About the author / 

Shawna Healey

I'm Shawna, 20 and Welsh studying Geography at MMU. I have varying interests and opinions but usually its all things feminism.

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