By Shawna Healey
Musician, actor, and now makeup brand owner are all titles Stefani Joanne Angelina Germanotta, better known as Lady Gaga, now has under her belt. Speaking to Rachel Strugatz at the Business of Fashion (BoF), Lady Gaga opened up about her new business venture, Haus Laboratories. The brand will be available for preorder from July 15th, and general sales will begin sometime in September.
Haus Laboratories will sell kits combining lipgloss, lip liner and ‘all-over colour’. Gaga describes drawing information from her early days of being an ‘aspiring singer in lower Manhattan’, where she would use drugstore makeup to form what would become her signature look.
Lady Gaga has taken an unconventional approach to Haus Laboratories, choosing to launch it on Amazon instead of independently, like Kylie Jenner’s Kylie Cosemetics, or through an established makeup retailer, like Rihanna’s Fenty Beauty through Harvey Nichols in the UK and Sephora in the US, Asia and Europe.
Haus Laboratories will be the first major beauty brand to launch exclusively on Amazon, becoming available in nine countries across three continents simultaneously, including,the UK, US, France and Germany.
The makeup collection will be available on Amazon Prime (Amazon’s shipping service where you pay annually or monthly for unlimited delivery), so consumers will also be able to save on postage and packaging!
Along with the emergence of darker nights and Starbucks’ infamous Pumpkin Spice Lattes arrives the annual Neighbourhood Festival on the 12th of October. Last year the festival pulled huge crowds in with stellar headliners ‘Everything Everything’ and ‘Sundara Karma’. This year offers to be no different, boasting over 15 venues and more than a hundred…
Words and photography by Georgina Hurdsfield Sadly, it was the last day of Leeds Festival for 2019 but the day gave us plenty to look forward to. The perfect band to wake us up after listening to the sounds of Piccadilly Party all night, we decided to check out Leeds’ very own hardcore band, Higher…
Words and photography by Georgina Hurdsfield After all the excitement of yesterday, we decided to start our day of with alt-pop Swimming Girls over on the BBC Introducing Stage which we deemed would be a more chill affair, however, we were very wrong. Swimming Girls pulled in a huge crowd which would be fit for…
Words and photography by Georgina Hurdsfield This year at Leeds Festival, something felt different to previous years. For starters, the weather forecast lived up to its predictions and the baking sun shone down on festival-goers all weekend. Recycling bins are seen in all directions, extinction rebellion video messages are playing throughout the festival highlighting the…
Leave a reply