By Shawna Healey
Musician, actor, and now makeup brand owner are all titles Stefani Joanne Angelina Germanotta, better known as Lady Gaga, now has under her belt. Speaking to Rachel Strugatz at the Business of Fashion (BoF), Lady Gaga opened up about her new business venture, Haus Laboratories. The brand will be available for preorder from July 15th, and general sales will begin sometime in September.
Haus Laboratories will sell kits combining lipgloss, lip liner and ‘all-over colour’. Gaga describes drawing information from her early days of being an ‘aspiring singer in lower Manhattan’, where she would use drugstore makeup to form what would become her signature look.
Lady Gaga has taken an unconventional approach to Haus Laboratories, choosing to launch it on Amazon instead of independently, like Kylie Jenner’s Kylie Cosemetics, or through an established makeup retailer, like Rihanna’s Fenty Beauty through Harvey Nichols in the UK and Sephora in the US, Asia and Europe.
Haus Laboratories will be the first major beauty brand to launch exclusively on Amazon, becoming available in nine countries across three continents simultaneously, including,the UK, US, France and Germany.
The makeup collection will be available on Amazon Prime (Amazon’s shipping service where you pay annually or monthly for unlimited delivery), so consumers will also be able to save on postage and packaging!
Featured image: Aaron Shaw ‘Is This Thing On?’ is a unique debut show, a product of the creative collaboration between Ellie Campbell, Megan Keaveney (MissMatch), and the So La Flair theatre company. Following its debut appearance at Contact Theatre, the show promises to be a memorable experience for those attending the tour across Wigan, Leeds,…
Featured image: aAh! In each print issue, aAh! Magazine explores one word which runs as its theme. Next up is The FRESHERS Issue 24/25. aAh! Magazine invites all Manchester Met students interested in journalism, writing, photography and design to pitch ideas to be considered for print publication for the upcoming issue: The FRESHERS Issue 24/25….
Featured image: Seagoth “This album is dedicated to all of the people who can’t take a day off from themselves, to the people who have to face their greatest fears every single day – and to all the pain we feel, may we heal”. – Seagoth on How to Stay Wide Awake. While studying music…
Featured image: So La Flair Theatre Ellie Campbell and Megan Keaveney graduated last year from Manchester Theatre School. The pair met at a house party in their first year, where Ellie was standing on a table singing her heart out to Florence and the Machine. Megan locked eyes with her and knew they would be…
Leave a reply