By Shawna Healey
Musician, actor, and now makeup brand owner are all titles Stefani Joanne Angelina Germanotta, better known as Lady Gaga, now has under her belt. Speaking to Rachel Strugatz at the Business of Fashion (BoF), Lady Gaga opened up about her new business venture, Haus Laboratories. The brand will be available for preorder from July 15th, and general sales will begin sometime in September.
Haus Laboratories will sell kits combining lipgloss, lip liner and ‘all-over colour’. Gaga describes drawing information from her early days of being an ‘aspiring singer in lower Manhattan’, where she would use drugstore makeup to form what would become her signature look.
Lady Gaga has taken an unconventional approach to Haus Laboratories, choosing to launch it on Amazon instead of independently, like Kylie Jenner’s Kylie Cosemetics, or through an established makeup retailer, like Rihanna’s Fenty Beauty through Harvey Nichols in the UK and Sephora in the US, Asia and Europe.
Haus Laboratories will be the first major beauty brand to launch exclusively on Amazon, becoming available in nine countries across three continents simultaneously, including,the UK, US, France and Germany.
The makeup collection will be available on Amazon Prime (Amazon’s shipping service where you pay annually or monthly for unlimited delivery), so consumers will also be able to save on postage and packaging!
Featured image and gallery: Lucy Elson-Whittaker Fcukers headline a sold-out show at Manchester’s New Century Hall, in support of their long-awaited debut album, ‘ö’. Opening the night are Sydney-based Sleepazoid, whose hazy, atmospheric sound offers a sharp contrast to the headliners’ explosive energy. Their set feels cinematic and dream-like, serving as both a striking opener…
Featured image and gallery: Sub Khan Hailing from Manchester and playing a sold-out show at Manchester’s Lion’s Den, with an imminent EP on the way, aAh! speaks to Fred Farrell (vocals) and Danny Atherton (bass) of Dr Dr. Did you start the band during Covid times? Is that where it all originated? F: It was…
Featured image: Gary Walker Neo-blues soul artist Yellow Days, the stage name of Haslemere’s George van den Broek, returns to Manchester with his seventh album, Rock And A Hard Place, and a live show that proves just how far he has come. Before he steps out, London-based act Brian Nasty warms the room up nicely,…
Featured image and gallery: Sally Stretch The Royston Club perform alongside Overpass and Permanent (Joy) at a sold-out O2 Victoria Warehouse. Welsh indie rock band The Royston Club, school friends who began playing together in 2017, now headline O2 Victoria Warehouse in Manchester. Touring second album Songs For The Spine, they generate an energetic sold-out…
Leave a reply