Fashion, Manchester

DEAD LEGACY X MCR FASHION INDUSTRY AW17 Launch

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By Rebecca Monaghan and Nadia Turki
Photography: Caleb Nelson


Dead Legacy showcased their anticipated AW17 men’s collection last night in association with MCR Fashion Industry.

Dead Legacy is a premium lifestyle brand that specialises in exceptional quality fabrics sourced from Portugal. The pieces are especially popular among celebrity culture with the likes of Tom Hardy, David DeGea and Russell Howard, regularly sporting Dead Legacy pieces.

Stocked on ASOS and Urban Outfitters, and having reaching over 40,000 followers on Facebook, the brand is most definitely going from strength to strength, which the AW17 launch night further demonstrated.

Well-established bar and restaurant, Neighbourhood, played host for the night. Its design suited the personality of the collection, with the pop culture décor and fluorescent pink quotes mirroring the modern and on-trend aesthetic.

Upon arrival, guests were welcomed with drinks, canapes and live entertainment from singer Dean Mac, who covered popular songs from artists including: Bruno Mars and TLC – keeping the attendees lively and in high spirits.


Amongst the owners of the brand, Julie and James Featherstone, were several public figures, and socialites including Hollyoaks actress, Nicki Sanderson, and Big Brother winner, Isabelle Warburton. The night officially started with an opening speech from James thanking everyone for supporting their movement, commenting: “We’re here to change and disrupt the fashion industry.”

A neutral colour palette dominated the catwalk sporting Autumnal vibes, with the first pieces being predominantly two-piece tracksuits in a range of: grey, burgundy, and black. This was soon followed by versatile suede bomber jackets in a hue of pink and burgundy – pieces that will surpass Autumn/Winter, and transition nicely into other seasons. The bomber jackets were a portrayal of the brand’s individual style, which is promoted throughout.

Graphic tees were also focal to the collection, taking inspiration from the likes of Yeezy and Gucci.

Two of the models were cast by Manchester-based agency, Nemesis. They captivated the lifestyle brand to a T, executing the runway with charisma and personality that conveyed the Dead Legacy persona.


The night as a whole was organised very well and was a great success. Attention to detail was key – whether it was the iconic motifs in the collection, the catwalk music selection or the perfect selection of Neighbourhood as host. The night continued with an exclusive after-party and as the drinks kept flowing, the Northern spirit took the celebrations long into the early hours of the morning.

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