By Rebecca Monaghan
Social media went into meltdown this morning as a PrettyLittleThing X Kourtney Kardashian collaboration was announced.
The Manchester-born brand revealed to their 2.1million Instagram followers: “ANNOUNCEMENT. PrettyLittleThing by Kourtney Kardashian is coming. 26.10.17” – creating a flood of comments and tweets.
ANNOUNCEMENT
26.10.17.
@kourtneykardash #PLTbyKourtney pic.twitter.com/4Mo6AGOwfm
— PrettyLittleThing (@OfficialPLT) October 19, 2017
Urm YES I’m going to be purchasing the whole of the #PLTbyKourtney collection thanku x
— Jordan (@jordanhallettx) October 19, 2017
Innocently go on PLT and am attacked by a collaboration with Kourtney K, goodbye healthy bank balance #PLTbyKourtney
— molly (@mollynewman_) October 19, 2017
Umar Kamani CEO at PrettyLittleThing said:
“I am absolutely thrilled to be launching this collection with Kourtney. We’ve been working on this for a very long time and it’s been a fantastic journey. We have brought her ideas and inspiration to life. I have always admired Kourtney and her style resonates so well with the PLT girl.”
Alongside the PrettyLittleThing in-house design team, Kourtney designed the capsule collection herself, with her own sense of style – envision a modernised version of old Hollywood glam. With less than a week until the drop, the 40 exclusive pieces epitomise the anticipated party season and disco aesthetic. Starting at £10, the plunging necklines, decadent flares and sultry satin pieces with intricate lace detailing are not to be missed – not to forget the iconic electric lime faux fur coat!
The Keeping up with the Kardashians star speaks on the collection:
“My inspiration behind the collection was Studio 54, 70s Cher vibes, we wanted to do bright colours like, add a little life to it with sequins and faux fur and it’s turned out really amazing… It’s been amazing working with PrettyLittleThing because it’s fun accessible fast fashion.”
Kourtney Kardashian and PrettyLittleThing will be hosting an exclusive launch party in L.A the day before the release. Until the 26 October, 2017, you can use #PLTbykourtney to stay in the loop or sign up here for the brand’s biggest collab countdown.
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