Humanity Hallows Issue 4 Out Now!
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With 2016 now behind us, it is time to look forward to the coming year and there is a lot to look forward in the fashion world in 2017. Here at Humanity Hallows, we’ve been looking at what the retailers are doing to make shopping easier and more exciting for the demanding consumers of today.
AI is all about the idea that retailers can make the shopping experience more personal and geared towards the consumer. It will link to the idea of the consumer footprint which enables them to know what you are looking at and buying. Store cards are one way in which stores track what you are buying and when. Artificial Intelligence is an extension of this by essentially being the ‘big brother’ of the high street.
Consumers are become more conscious and confident about where they spend their hard earned cash and sustainable fashion is at the forefront of this. With events like Rana Plaza and issues such as child labour, consumers are becoming more aware about the big boys of the high street and what they are doing as they deliver on fast fashion. Keep an eye on what your favourite brands are doing to be sustainable.
The smart phone market is flooded and this is reflected in the amount of shopping applications that are available within the relevant app stores. The mobile market is a major player with virtual reality stores growing fast. Being multi and Omni channel is the way that retailers are able to keep the consumer connected. Mobile shopping is all about making the shopping easy and quick. It is not all about the apps but about how they integrate tech into stores, with billboards and the possibility of virtual mirrors in fittings rooms. Instagram and Facebook are also still great platforms to get opinions from friends and followers.
Netflix series Stranger Things has been a massive hit for the provider. Forget 70s fashion; this show is set in the 1980s and mid-2017 will be all about power dressing with slouchy tailored suits and ruffled active wear. It will encompass the high street as catwalks flood with a modern take on the past.
Go bold or go home. This trends fuses with the 1980s, with the likes of Alexander Wang and Tommy Hilfiger showing the colour on the catwalks. It is sure to take over the windows on the high street. From mustards to pastel shades, it is sure to turn heads on the tarmac. Make sure to match your accessories to take from trash to cash.
Featured image and gallery: Lucy Elson-Whittaker Fcukers headline a sold-out show at Manchester’s New Century Hall, in support of their long-awaited debut album, ‘ö’. Opening the night are Sydney-based Sleepazoid, whose hazy, atmospheric sound offers a sharp contrast to the headliners’ explosive energy. Their set feels cinematic and dream-like, serving as both a striking opener…
Featured image and gallery: Sub Khan Hailing from Manchester and playing a sold-out show at Manchester’s Lion’s Den, with an imminent EP on the way, aAh! speaks to Fred Farrell (vocals) and Danny Atherton (bass) of Dr Dr. Did you start the band during Covid times? Is that where it all originated? F: It was…
Featured image: Gary Walker Neo-blues soul artist Yellow Days, the stage name of Haslemere’s George van den Broek, returns to Manchester with his seventh album, Rock And A Hard Place, and a live show that proves just how far he has come. Before he steps out, London-based act Brian Nasty warms the room up nicely,…
Featured image and gallery: Sally Stretch The Royston Club perform alongside Overpass and Permanent (Joy) at a sold-out O2 Victoria Warehouse. Welsh indie rock band The Royston Club, school friends who began playing together in 2017, now headline O2 Victoria Warehouse in Manchester. Touring second album Songs For The Spine, they generate an energetic sold-out…
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