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Fashion giants Dior celebrate 70th birthday

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By Andrew Deyes


One of the most renowned and predominant names in fashion history, Dior, turned 70 this year. The name of Dior became synonymous with Parisian style and the new look. Christian Dior was at the helm of the fashion powerhouse for a decade before he prematurely passed away from a heart attack in 1957 aged 52. In that short time, he established a template for the brand to build upon and Dior became the renowned luxury brand that sits alongside Chanel and Saint Laurent.

Dior was known for dominating womenswear in the 1940s. Christian Dior loved the female form and he delivered on cinched-in waists, predominant shoulders and soft shades. This is what the world needed after the plain, boxier styles of the war. The classic style featured the iconic ‘bar’ suit which involved pulling in the waist, elongating the legs and giving the body a classic hourglass shape. A new look was born.

Over the years, Dior attracted attention from royalty and the US fashion aristocracy with the likes of Princess Margaret and Margot Fonteyn being devotees. In 1957, this sector accounted for over half of all Paris haute-couture sales. Even after Christian Dior’s death, the house continued his legacy and his spirit lives on. This has been proven as Dior keep one foot in the past and one in the future. This is key to the future as they continue to dress women with femininity and class.

Christian Dior has cemented himself and the brand as one of the top fashion houses in the world.

 

Inside Dior gives an insight into the Dior brand with exclusive behind the scenes footage. The programme aired on More4 on Thursday 9th February and can now be found on 4OD.

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Andrew Deyes

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