Humanity Hallows issue 5 out now!
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By Simran Takhi
Self-service machines and the popularity of online shopping are prime representations of the fast-paced consumerist culture that we live in. Although our lives are made easier from such technological advances, the joy of human interaction, something that was once so important within consumerism, is what seems to be rapidly fading.
Now don’t get me wrong, I too benefit from self-service machines. I also (often regrettably) spend hours shopping online without even leaving my bed. However, I can’t help but become saddened by how such buying habits impact on our interactions with other people. According to a survey by the global analytics company comScore, 51% of an individual’s purchases are made online. Whereas before one would have had to walk into a store, browse for products and ask for help from a customer assistant, this can now all be done on-screen. Consumers can no longer choose to benefit from the training that companies provide for staff to create a welcoming environment, as part of the overall customer experience. In fact, perhaps the idea of creating a customer experience is being redefined into something more technology based.
Of course, it’s not always the case that people wilfully choose not to shop in store. After all, we all live in a very work-centric society where self-service machines and online shopping may just suit our lifestyles perfectly. Naturally, retailers have responded to this through making use of technology to maximise customer convenience and, subsequently, their profits.
Whilst shopping sites and checkouts can simply be seen as a reflection of our busy lifestyles and technology means speed and convenience, it’s a shame that the art of good conversation is subsequently being compromised.
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